Cómo trabajamos: DEFg Canvas
“Traditionally, agencies have created value for their clients through better and different communications.
But brand behavior can now come to life in digital products, services, and experiences.”
DEFg CANVAS:THE 4 DIMENSIONS
Deepen: each brand’s communication must include an engagement proposal.
Expand: communications have to add value to the consumer, increasing brand’s preference.
Foresee: the proposal should be aligned with near-term scenarios (values, behavior).
gravitate: delivered content and experiences must have conversational value.
“The best agencies are purpose maximizers, not just proﬁt maximizers”