“Traditionally, agencies have created value for their clients through better and different communications.
But brand behavior can now come to life in digital products, services, and experiences.”
Will Nicholls

DEFg CANVAS:THE 4 DIMENSIONS
Deepen: each brand’s communication must include an engagement proposal.
Expand: communications have to add value to the consumer, increasing brand’s preference.
Foresee: the proposal should be aligned with near-term scenarios (values, behavior).
gravitate: delivered content and experiences must have conversational value.

“The best agencies are purpose maximizers, not just profit maximizers”
Tim Williams

Para el detalle de servicios y un ejemplo de desarrollo, clica aquí.